UX Design

Digital Experiences


What is the shape of digital experiences? The evolution of technology is pushing the boundaries of design. Websites, apps and digital software cannot be built off of static templates anymore. They require frames in an extended fluid experience. Desktop screens require 1920px, laptop screens require 1440px, tablets require 1024 px and iPhones require 320 px. In other words, we need to sketch, visualize, test, prototype and understand the dynamic behaviors on different devises with different proportions and resolutions.

Five Strategies for the multi-screen ecosystem

  1. Consistency: Unify the design language system across products and services
  2. Signature: Tailor unique brand experience that makes the products stand out while keeping a consistent interaction model
  3. Continuous: Synchronize the data across the multi screens
  4. Transferable: Allow content to shift from multiple devices in case a user wants to for instance use their Pandora account on their computer and iPhone at the same time
  5. Shareable: Allow a few users to interact, share and customize a platform on the same device. For instance, let's say Christine and Bob are sharing a Netflix account. Christine can use Netflix on her iPad while Bob is on his laptop.