Kissmetrics: Onboarding Tour

The Challenge

One of the critical problems that keeps coming up with trying to close prospects is that prospects do not always have a great understanding of what Kissmetrics does. As a result, our Director of Growth, Lars Lofgren established a hypothesis: 

By building a 3-page onboarding tour before people hit our Getting Started page, we should be able to better establish the value of Kissmetrics and convert more people to received data and opportunities.

My Role

I was the lead product designer on this project.


The Director of Growth, Lars Lofgren created these wireframes to communicate the idea he was envisioning:


Visual Design

Lastly, I styled up the mock-ups to demonstrate the visual design that we wanted to go with.

The illustrations were crafted by Patty Castaneda.